×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Carat downgrades global ad forecast to 3.0% growth

Published on .

Most Popular
London—Citing a slower-than-expected global economic recovery, media agency Carat downgraded its worldwide ad spending forecast for this year to 3.0% growth, down from a March forecast of 3.7% growth. Carat lowered its global ad spending forecast for next year to 4.5% growth, from an earlier projection of 5.0%. In the U.S., ad spending will increase 3.1% this year, Carat said in its latest projection; it had previously forecast 3.5% growth. It also cut its projection for U.S. ad spending growth next year to 3.0% from 4.0%.
In this article: