You are about to read your last free item this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

BtoB

Carat downgrades global ad forecast to 3.0% growth

Published on . 0

Reprints Reprints

London—Citing a slower-than-expected global economic recovery, media agency Carat downgraded its worldwide ad spending forecast for this year to 3.0% growth, down from a March forecast of 3.7% growth. Carat lowered its global ad spending forecast for next year to 4.5% growth, from an earlier projection of 5.0%. In the U.S., ad spending will increase 3.1% this year, Carat said in its latest projection; it had previously forecast 3.5% growth. It also cut its projection for U.S. ad spending growth next year to 3.0% from 4.0%.
In this article:

Read These Next

Comments (0)