BtoB

Carat launches global b-to-b media network

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London—Media agency Carat announced the debut of Carat Enterprise, a global b-to-b media planning and buying network. The new business is the result of a combination of some Carat functions with Just International, a media agency that is a unit of Carat parent Aegis Media. Carat Enterprise will be led by Stuart Giddings, appointed to the new role of global managing director, Carat Enterprise. He was previously managing director at Just International, London.
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