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BtoB

Carat North America launches Carat Brand Experience

Published on .

New York--Carat North America, a global media services company, announced the launch of Carat Brand Experience, a new business unit.

CBE will create customized brand experiences for clients using proprietary customer insight, research and tools.

The unit will design and produce live experiences including sales meetings, mobile marketing events, road shows, seminars, private events and product launches.

CBE is Carat’s fourth experiential marketing unit, joining Carat Face-to-Face, Carat Speaker Placement and Carat Sponsorship Solutions in the Carat Specialist Communications Group.

Also, Carat announced that Dale Tesmond will serve as managing director of CBE, based in Cincinnati. Tesmond was previously managing director of Benchmark Marketing Services, Cincinnati.

--Kate Maddox

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