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BtoB

Carat revises ad spending forecast

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London—Media agency Carat revised its 2007 U.S. ad spending forecast downward slightly to 5.1% growth. In December, the company had projected a growth rate of 5.2%.

Carat projected that ad spending would increase by 5.6% next year, buoyed by Olympic ad spending and the U.S. presidential election.

Globally, ad spending will grow by 6.4% next year, Carat forecast. The biggest growth will come from online ad spending, while newspapers will be the slowest-growing segment, according to the report.

Also, Carat projected increasing ad spending from new technologies, including 3G (wireless), HD radio and IP (Internet Protocol) TV.

—Kate Maddox

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