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BtoB

Carla Hendra, Ogilvy North America

Published on .

What:CEO

Where: Ogilvy North America

Why: Hendra, who was named CEO in 2008 (from co-CEO), oversaw Ogilvy's growth as it won such new b-to-b clients as British Airways, Clear Card, Met Life, Motorola Inc., Siemens and Thomson Reuters. The agency also created integrated campaigns including "The Business of Innovation," for IBM Corp.; "Voices of the Olympics Games," for Lenovo; and "Welcome to the Human Network," for Cisco Systems.
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