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BtoB

Carlson Marketing adds senior executives, restructures global operations

Published on .

Minneapolis—Carlson Marketing announced the appointment of four senior executives to its global marketing services team and a restructuring of its operations.

Andy Wright was named exec VP-sales and marketing services, from direct marketing practice leader, Euro RSCG 4D; Alex Kim was named president-general manager of Carlson Marketing Korea, from senior manager of strategy and business development, Chrysler International Sales & Marketing at DaimlerChrysler Corp.; Steve Luengo-Jones was named managing partner of Carlson's Peppers & Rogers Group in Europe, from consultant; and Cyril Wismar has joined Carlson as VP-event marketing, from exec VP- strategic communications and chief creative officer, PGI Inc.

Carlson also announced a new global structure focused on three businesses: Carlson 1to1, sales and marketing services, and meetings and events.

The company also relaunched its Web site at www.carlsonmarketing.com to reflect its new structure.

—Kate Maddox

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