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BtoB

Carlson Marketing names Balagna president-CEO

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Minneapolis—Carlson Marketing Worldwide, a full-service marketing agency, has named Jeff Balagna president-CEO. Balagna was previously exec VP of Carlson and a member of the company’s executive committee. He reports to Hubert Joly, president-CEO. Carlson also promoted Fay Beauchine to president of its engagements and events division and Andy Wright to president of its brand loyalty division. Each had previously been exec VPs of the business units.
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