Minneapolis--Carlson Marketing Group, a relationship marketing company, on Wednesday announced it promoted Lillian Murphy to senior VP-Atlantic region and hired Thomas Wessling as senior VP-Pacific region. Murphy and Wessling will be responsible for sales and business development in their regions. Murphy was previously senior VP of Carlson Marketing Group Canada. Wessling was previously senior VP-client services for Coactive Marketing Group (formerly Optimum Group). Wessling has also been a contributing editor to "Sports Marketing: A Strategic Perspective," a college textbook, and a guest lecturer at Northern Kentucky University's MBA program.