Minneapolis—Carlson Marketing has created a new Southeast client services region headquartered in Atlanta. The new regional office will be led by Tom Wessling, senior VP-client services, Southeast region. Previously, Wessling was senior VP-Pacific region, based in San Francisco. Wessling’s former post will be filled by Scott Lochridge, senior VP-client services, Pacific region. Lochridge was previously head of Carlson’s 1 to 1 business.