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BtoB

Carlson Marketing gets behind purchasing cards

Published on .

Minneapolis-B-to-b relationship marketing powerhouse Carlson Marketing Group has signed a deal with BORN to launch a far-reaching affinity marketing system. Under terms of the deal, Carlson will begin to offer clients a system that provides incentives to customers using multiple payment mechanisms, including standard credit cards, debit cards and corporate purchasing cards. BORN provided the technical consulting services necessary to deploy the system, which will be called CardLink.
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