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BtoB

Carlson merges practices

Published on .

Minneapolis--Carlson Marketing Group announced that it is merging its formerly separate partnership consulting and partner negotiation groups to create a new strategic alliance/partnership marketing practice. This practice will aid companies in finding strategic partnerships (such as marketing alliances or loyalty programs) and transactional partnerships (such as promotional campaigns). Paul Queen is director of the practice. Anne Pryor is the practice's senior business development manager. In her role, Pryor is responsible for identifying and developing partnerships and alliances for Carlson Marketing Group's clients.
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