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BtoB

Carrier names Eric Mower agency of record for replacement components division

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Syracuse, N.Y.—Carrier Corp.'s Replacement Components Division, which manufactures heating, ventilating, air-conditioning and refrigeration supplies, has selected Eric Mower & Associates Group B2B as its agency of record. EMA Group B2B will develop an integrated marketing communications plan and branding project for the division. Ongoing work includes advertising and direct mail, material development and online support. Billings were undisclosed.

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