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BtoB

Cars.com selects gyro Chicago as b-to-b AOR

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Chicago—Cars.com, an online site for buying and selling cars, has selected gyro Chicago as its b-to-b agency of record, following a review. The previous b-to-b agency was Avenue Marketing and Communications, Chicago. Gyro will be responsible for helping to raise the brand's visibility and reputation among automotive dealers, with duties including product strategy, media strategy, creative development and content development. The budget was not disclosed.
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