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BtoB

CAS shows off trade management

Published on .

Atlanta--CAS Americas has released a new software application that's being used by Del Monte Foods, GlaxoSmithKline, Kraft, Nabisco and Johnson & Johnson to handle the entire lifecycle of trade promotion, business planning and execution of manufacturers' campaigns on the retail level. Branded as CP iSales 2.0, the new Internet-based product is designed to allow manufacturers, brokers, distributors and retailers to trade information effectively. It includes access to key Internet usage reports such as AC Nielsen and Information Resources Inc. data.
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