Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Case study

Published on .

Timberlake Cabinet brand relaunch

Objective: Relaunch American Woodmark's Timberlake Cabinet brand by making market position consistent, organizing communications strategies and clearly defining product lines.

Strategy: Timberlake redesigned marketing collateral; sponsored an issue of Big Builder; published its own magazine for customers (see photo); worked with a consortium of home builders to create an Internet showcase of building products; placed Timberlake cabinets in display homes at trade shows; and overhauled its sales operation.

Results: Business grew more than 50% in two years, the company said.

Most Popular
In this article: