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BtoB

Case Study

Published on .

Objective: STG wanted to land two major Army IT contracts that had gone up for bid with a combined value of almost $21 billion.

Strategy: The company launched a major PR campaign on a strict budget to create buzz. STG used federal IT trade publications to position its team as subject matter experts in areas that highlighted the company's core capabilities and strengths, and to specific contract selection criteria.

Results: STG won the Army's TEIS and ITES-2s multibillion-dollar contracts.

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