BtoB

The case for white papers

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In a post this week on the “White Paper Pundit” blog, Jonathan Kantor disses podcasts and corporate blogs (but apparently not his own) as marketing fads that have come and gone. He argues, however, that white papers remain an essential tool for b-to-b marketers. According to recently published surveys, “white papers consistently ranked within in the top five media types, along side social media, product datasheets and brochures, and videos.” To read the entire post, click here. READ MORE
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