Put another way-Universal Search is completely redefining search marketing. Now, the most successful search marketing programs will be all-encompassing, integrating and optimizing social media, sound and images, PR, and traditional online and offline resources. New, blended metrics will be needed. New advertising creative and technologies adapted. New outlets considered. And, there's an entirely new set of skills, job titles and descriptions that will occupy Human Resources for years to come.
This paper takes an in-depth look at the definition of, and rationale behind, Google's Universal Search; possible opportunities with this new search model; how online marketers can use Universal Search to their best advantage now; and the potential unknowns ahead.