Catalog, Internet sales growing

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Chicago--The percentage of retail sales generated from catalogs and the Internet is expected to nearly double by the year 2004, according to research released Tuesday by the Direct Marketing Association. In 1998, catalog and Internet sales generated 3.46% of total retail sales of about $2.7 trillion. The DMA projects that sales from catalogs and the Internet will account for 6.25% of total retail sales by 2004. "Consumers and businesses are taking advantage of the increasing choices offered to them by the direct marketing community, from companies that are selling from a combination of catalogs, the Internet and brick-and-mortar stores," said H. Robert Wientzen, president-CEO of the DMA, which is hosting its 16th Annual Catalog Conference & Exhibition this week in Chicago.
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