Catalog management race begins

Paradigm shift

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Liaison is also prepped to announce that its customer Inc., Atlanta, is successfully using its software to receive product information from 30 points of origination and to publish—in real-time—its own product information based on that data, Sait said.

Catalog management has prompted at least one b-to-b marketplace to shift its business model. was originally a manufacturer's exchange, providing Internet ordering of more than 13,000 products. The company renamed itself in October as software and consulting specialist Excara, capable of producing catalogs for manufacturers in 60 days or less. It's a mistake to think software alone will meet a corporation's product needs, said Bob Barnshaw, Excara's product marketing manager.

"A lot of companies are trying to short circuit the process of creating an effectively organized catalog by using software that builds standard ways to organize data faster," Barnshaw said. "But we've found that whenever you cut corners to facilitate the process, you are going to leave out information that distinguishes a manufacturer."

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