Catalog sales exceeded $15 billion last year and are expected to continue to grow over the next several years, Wientzen said. âThis is projected to compound 4.7% annually over the next four years, hitting $19 billion in 2008,â he said.
Wientzen also said catalogersâ e-mail use has increased; 66% of those surveyed indicated they increased their e-mail marketing campaigns in the past year. Respondents said 14% of online sales were the result of an e-mail campaign.
Wientzen also updated DMA members regarding the threat of remote sales tax collection. The associationâs lobbying has until now helped block efforts by individual states to force catalogers to collect remote sales taxes, and Wientzen pledged to catalogers that âthe DMA will continue to fight the fight.â