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Catalyst launches emerging media buying service

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San Francisco—Catalyst, a marketing services consultancy, announced Tuesday that it is rolling out an emerging media buying service, dubbed EMS, that will provide planning and buying expertise to clients for online video, mobile, social media, widgets and games.

“EMS is designed to help both agencies and marketers looking to extend their messaging into the five main emerging media categories,” said Cory Treffiletti, president-managing partner of Catalyst, in a statement. “These are the areas where marketers have the least expertise and the most desire to play.”

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