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Catapult Action-Biased Marketing names director of Insights

Published on .

Westport, Conn.—Catapult Action-Biased Marketing has named Beth Murphy director of Insights, a division that is responsible for understanding customer behavior and shopper psychology. Murphy was previously VP at the Consumer Lab. In her new position, she will be responsible for growing the Insights practice and developing on- and offline activation programs for clients.
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