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Cathrine "Cat" Moriarty, United States Postal Service

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What: Program manager-corporate advertising and editor

Where: United States Postal Service, Deliver magazine, Washington, D.C.

Why: Moriarty has been instrumental in parlaying the power of direct mail, with Deliver becoming a must read for many of the 300,000 executives who receive it. This year, Deliver is continuing to grow its readership through more USPS-specific content, including regular columns, news briefs and creative direct-marketing campaigns. Its Web site and marketing efforts have helped position the Postal Service as a thought leader in direct marketing.
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