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Cats vs. cleavage

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In a recent post on the “AdRants” blog, titled “Besting Cleavage, Cats Improve Facebook Ad Response 78 Percent,” Steve Hall took note of two recent examinations about Facebook advertising. One found that the inclusion of female chests increased response by 61%. Not exactly revealing. Another experiment found that including a feline in an ad boosted response by 78%. A cataclysmic marketing insight.
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