×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Cats vs. cleavage

By Published on .

In a recent post on the “AdRants” blog, titled “Besting Cleavage, Cats Improve Facebook Ad Response 78 Percent,” Steve Hall took note of two recent examinations about Facebook advertising. One found that the inclusion of female chests increased response by 61%. Not exactly revealing. Another experiment found that including a feline in an ad boosted response by 78%. A cataclysmic marketing insight.
READ MORE
Most Popular
In this article: