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BtoB

CBL names Huey/Paprocki agency of record

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Chattanooga, Tenn.--CBL & Associates Properties has selected Huey/Paprocki Advertising as its agency of record for corporate and local advertising campaigns. The Atlanta-based advertising agency will be responsible for creative strategy and development for CBL, as well as the 59 malls in 25 states owned and managed by the company. The selection came after a search including agencies from New Jersey, Ohio, Tennessee, Georgia and Minnesota. The other finalists were not disclosed.
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