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CBS Interactive introduces marketing services unit

Published on .

San Francisco—CBS Interactive has launched CNET Direct Business Solutions, a marketing services business for its tech and business sites, BNET, TechRepublic and ZDNet. CNET Direct Business Solutions was created from the merger of CBS Interactive's U.S.-based direct marketing services unit and the group's international division. The new unit offers marketers access to custom research, lead nurturing, lead scoring, telemarketing, webcasts and whites papers. CNET Direct Business Solutions has a presence in Australia, China, France, Germany, Singapore, Taiwan and the United Kingdom, as well as in the U.S.
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