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CBS MarketWatch picks Kanoodle.com for sponsored links

Published on .

New York--Kanoodle.com, a sponsored search listings provider, announced Tuesday it has been selected by CBS MarketWatch to provide content-targeted sponsored links on the publisher's Web sites--CBS MarketWatch and BigCharts.

The bidding-based program launched Jan. 1. "We had about 30 different advertisers on our first day of bidding," said Lance Podell, president of Kanoodle's content division.

Separately, Kanoodle announced it has launched a product called ContextTarget, which will allow it to provide content-targeted sponsored links to MarketWatch and other publishers in addition to its keyword search marketing services.

-- Carol Krol

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