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BtoB

CCC names Siebert chairman

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New York—The Custom Content Council has named Andrew Siebert, president of Dow Jones Content Lab, as its chairman. He succeeds Keith Sedlak, CMO of Meredith Xcelerated Marketing, who served as chairman of the CCC since 2010. “This is a critical time in our industry when custom media is making headlines in marketing and advertising based on content being the new currency of engagement,” Seibert said in a statement. The CCC also named three new board members: Heather Brehm, VP-business development at EnVeritas Group; John E. Cimba, president-CEO of GLC Custom Media; and Jacqueline H. Ponzoni, senior VP-custom content at Pace Communications.
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