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CCC: Wages spent on employees producing custom content increase 15.7%

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New York—Organizations are spending an average of $152,850 in wages related to producing custom content this year, up 15.7% over last year, according to a study conducted by the Custom Content Council. The study, “Staffing and Compensation Study: How Organizations Staff Their Content Marketing Endeavors,” also found average staffing hours devoted to “electronic” and “other” content were more than the hours devoted to “publications” for the first time since the study was undertaken in 2000. Additionally, the 2.51 full-time employees dedicated to working on custom content at each organization represents an increase of more than 20% over last year. The study, conducted via mail in the first half of the year, drew about 237 respondents.
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