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BtoB

CDW breaks new campaign

Published on .

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Vernon Hills, Ill.—CDW is launching an integrated branding campaign today with the title "Power of Confidence."

The campaign was created by JWT Technology, Atlanta, and includes TV, print, radio, outdoor and online.

TV ads are debuting on CNN and will air next week on cable networks including ESPN, Sci-Fi Channel and Comedy Central. Print ads will run in business and IT publications including The Wall Street Journal, Fortune, PC Magazine and PC World.

—Kate Maddox

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