On the website (www.northpoleitelves.com), these problems are fleshed out in more detail in a “case study” section, under topics including security, unified communications, infrastructure optimization and configuration. This section shows how CDW can solve the types of problems North Pole Inc. and other businesses face. The website also features online videos; Larry, the IT elf's Twitter feed; downloadable “Elfspiration” posters; and an area where users can make a donation to a charitable cause. As part of the campaign, CDW is donating $250,000 to a number of charities, and it encourages users to contribute as well. The campaign proved to be a big success, with more than 10,000 views on YouTube in the first few weeks.