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BtoB

CDW introduces Barkley on LinkedIn

Published on .

Vernon Hills, Ill.—Technology products provider CDW Corp. debuted Barkley on LinkedIn, a social media effort featuring basketball star Charles Barkley, who frequently appears in CDW advertising. Under the Barkley on LinkedIn initiative, Barkley has his own LinkedIn account, on which he posts status updates, follows IT topics of interest and connects with other IT professionals. Within the first week, Barkley's LinkedIn account has gained more than 500 IT followers, who endorse him for skills such as cloud computing and troubleshooting.
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