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BtoB

CDW kicks off ad campaign

Published on .

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Chicago—Technology company CDW introduced a new ad campaign called “People Who Get IT,” developed by Ogilvy & Mather Chicago.

The integrated branding campaign includes TV, print and online, and shows how CDW helps customers manage complex IT problems. The campaign features case studies of actual customers, including the Dallas Cowboys Stadium, which implemented a CDW server and storage system. The campaign budget was undisclosed.

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