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BtoB

CDW to launch new campaign

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Vernon Hills, Ill. —Technology company CDW will introduce a new campaign called “The Dome” during next week's telecast of “Monday Night Football.” The campaign is an extension of CDW's ongoing “People Who Get IT” brand campaign, created by Ogilvy & Mather, Chicago. It focuses on how CDW helps businesses create innovative IT solutions, as shown by its working with fictitious company Gordon & Taylor to build a technologically advanced stadium. In addition to TV, CDW is using print, online and radio for the campaign. The budget was not disclosed.
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