Vernon Hills, Ill. —Technology company CDW will introduce a new campaign called “The Dome” during next week's telecast of “Monday Night Football.”
The campaign is an extension of CDW's ongoing “People Who Get IT” brand campaign, created by Ogilvy & Mather, Chicago. It focuses on how CDW helps businesses create innovative IT solutions, as shown by its working with fictitious company Gordon & Taylor to build a technologically advanced stadium. In addition to TV, CDW is using print, online and radio for the campaign.
The budget was not disclosed.