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BtoB

CDW launches integrated campaign

Published on .

Vernon Hills, Ill.--CDW Computer Centers Inc. launched an integrated branding campaign, developed by its agency DWP//Bates Technology. The campaign includes TV, print and radio, and is aimed at technology buyers in business, government and education. It is an extension of CDW's "Empathy" campaign, which began in 2001. It features employees helping customers, reflecting recent CDW research that shows the customer experience is the main reason clients buy from CDW.
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