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BtoB

CDW launches TV, print ads

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Vernon Hills, Ill.--CDW Computer Centers launched the latest phase of its corporate branding campaign by Donino, White & Partners, Atlanta, a $4 million to $5 million effort including cable TV and business print. Six new TV spots take a humorous approach and expand CDW's typical CIO professional target to include information technology managers and small-business owners looking for PC hardware and services. (From Ad Age Daily.)
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