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BtoB

CDW names Ogilvy & Mather as agency of record

Published on .

Vernon Hills, Ill.—CDW Corp., a provider of technology products and services, has selected Ogilvy & Mather North America as its advertising agency of record. The consolidated agency team will be led by Ogilvy & Mather, Chicago, and will draw on agency resources, including Ogilvy & Mather New York for advertising; Ogilvy One for direct marketing; Neo@Ogilvy for digital marketing; Leopard for sales support; and MindShare, Chicago, for media planning and buying. Prior to appointing Ogilvy & Mather, CDW worked with OgilvyOne in Chicago and New York from March 2007, when the agency was awarded direct marketing for midsize and large business segments. Billings were undisclosed.
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