CDW tees up new ad campaign

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Vernon Hills, Ill.—CDW has introduced a new ad campaign, “Look at Technology Differently,” designed to showcase the company’s IT capabilities through a partnership with the PGA Tour.

The campaign, including TV and online, was developed by JWT’s Communications, Entertainment and Technology practice, Atlanta.

It features a series of 30-second spots that highlight new technology solutions CDW has developed in partnership with the PGA Tour, including “Data Drivers,” “Notebooks” and “Critical Assets.”

The spots will run on the Golf Channel and CBS during telecasts of the PGA Tour.

The ads drive users to a microsite at, which features online video interviews and customer case studies.

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