Vernon Hills, Ill.—Computer reseller CDW kicked off a holiday-themed campaign featuring Larry the Elf, IT director at the North Pole. The integrated campaign, developed by Ogilvy Mather, Chicago, including TV and online, takes a behind-the-scenes look at the IT infrastructure of the North Pole and shows how CDW helps manage the complexity of IT needs during the holiday season. The campaign also includes a website
featuring comic online videos and a Twitter account at @LarrytheITElf. The campaign budget was undisclosed.