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BtoB

CeBIT America rolls out programs for 2004

Published on .

New York--CeBIT America will launch several marketing programs to promote its second annual trade show for information and communications technology professionals, which will take place May 25-27 at the Jacob K. Javits Convention Center in New York. In December, CeBIT will launch "Marketplace Connections," a newsletter written by experts in event marketing. It will also host a series of conference calls to train exhibitors on lead generation, media relations and at-event business development.
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