Dallas—More than three-quarters (77%) of marketers say trade shows are “highly valuable” in helping them achieve their top sales priorities, according to results from the Center for Exhibition Industry Research's “2011 Changing Environment of Exhibitions Study.”
The study indicated that exhibitions help marketers realize their high-priority sales objectives, which include managing existing customer relationships, fostering relationships with prospects and generating leads.
The study also found that 73% of marketers said trade shows help in realizing their marketing objectives, which include building brand awareness and promoting new and existing products.
The results of the study will be released in 10 fact sheets. The first two are available at www.ceir.org
A total of 298 executives participated in the online study conducted in July and August.