According to the CEIR Index, conference and trade show attendance increased 6.6% in the third quarter compared with the same quarter a year ago. Both net square feet of exhibit space sold and number of exhibiting companies showed 5.2% growth over the same period.
The figures break a string of nine consecutive quarters of negative growth, according to CEIR. The results are particularly noteworthy because third quarters are traditionally the weakest of the year.
“The test will be to see if this positive trend continues into the fourth quarter of 2010 and then the all-important first quarter of 2011,” said Doug Ducate, CEIR president-CEO, in a statement.