BtoB

Celebrated B-to-B Creative Director Stanley Paul Dies at 95

Co-Founder of Cohan & Paul Had Stints at Bozell, DDB and Doremus

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Stanley Paul
Stanley Paul

Stanley Paul, a celebrated creative director and co-founder of b-to-b agency Cohan & Paul, Chicago, passed away on October 5 at the age of 95.

His long career included stints at ad agencies Buchen, Bozell & Jacobs, DDB and Doremus.

Born in the Ukraine shortly after the Russian revolution, Mr. Paul grew up in Tulsa, Okla., and studied art and industrial design at the University of Oklahoma. During World War II, he served as a lieutenant in command of a company of WACs designing catalogs for the chemical warfare service.

He moved to Chicago after the war and began a career as an industrial designer before moving to advertising at the Buchen agency, now part of the Y&R network. There he worked on accounts such as Oliver tractor, where he used his industrial design background to help design a "tractor of the future," and KitchenAid, which still uses the logo he designed.

As a creative director at Bozell & Jacobs, he worked on accounts including Jones & Laughlin Steel, Blue Cross & Blue Shield and White Cap, a division of the Continental Group. When Bozell decided to focus primarily on consumer accounts, Mr. Paul teamed up with ad partner George Cohan to form b-to-b agency Cohan & Paul in Chicago. White Cap became C&P's first account and also agreed to assist the fledgling agency by paying its bills in advance.

During its nine-year run, C&P won dozens of awards for b-to-b advertising, direct mail and collateral materials. In one year alone, the agency received 13 major local, regional and national awards on behalf of several clients.

In 1983, C&P was acquired by DDB, which wrapped C&P into Fletcher/Mayo Associates, with the two partners in charge of the Chicago office of Fletcher/Mayo. Mr. Paul retired from his advertising career in 1990 as senior VP-creative director at Omnicom agency Doremus, where his clients included Stone Container Corp., NutraSweet, Illinois Bell, the National Association of Realtors and Continental White Cap.

He is survived by his wife, Arline, and two sons, Mark and Howard.

A celebration of Mr. Paul's life will be held on Nov. 2 from 2-4 p.m. at the Bella Via restaurant in Highland Park, Ill.

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