Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Cell phone shipments up 2% worldwide in 2012

Published on .

Boston—Global cell phone shipments reached 1.6 billion units last year, up 2% compared with 2011, according to research consultancy Strategy Analytics. Samsung was the market leader, with 396.5 million units shipped and 25.2% of the market, up 21% over the year earlier. Nokia was No. 2 with a 21.3% share; however, with 335.6 million units shipped, it was down 20%. Apple, at No. 3, saw its shipments jump 46% to 135.8 million, an 8.6% share, Strategy Analytics said. Ongoing macroeconomic challenges in mature markets such as North America and Western Europe, tighter operator upgrade policies and shifting consumer tastes were among the reasons for the modest growth, the company said in a statement.
Most Popular
In this article: