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BtoB

Cell phone shipments up 2% worldwide in 2012

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Boston—Global cell phone shipments reached 1.6 billion units last year, up 2% compared with 2011, according to research consultancy Strategy Analytics. Samsung was the market leader, with 396.5 million units shipped and 25.2% of the market, up 21% over the year earlier. Nokia was No. 2 with a 21.3% share; however, with 335.6 million units shipped, it was down 20%. Apple, at No. 3, saw its shipments jump 46% to 135.8 million, an 8.6% share, Strategy Analytics said. Ongoing macroeconomic challenges in mature markets such as North America and Western Europe, tighter operator upgrade policies and shifting consumer tastes were among the reasons for the modest growth, the company said in a statement.
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