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Center for Exhibition Industry Research introduces ROI Tool Kit

Published on .

Dallas—The Center for Exhibition Industry Research has released an exhibition industry-specific Return on Investment Tool Kit. The tool kit was created in concert with Exhibit Surveys, the International Association of Exhibitions and Events, and the Professional Convention Management Association. It is designed to assist exhibiting companies in measuring performance and outcomes from trade shows and events. It also provides analysis of industry growth over the past several years.
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