Centra conducting search for European ad effort

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Maidenhead, U.K.--Centra Europe Ltd., the European subsidiary of Lexington, Mass.-based Centra Software, is conducting a review for its European advertising efforts. Centra Europe focuses on the b-to-b software marketplace. Its European clients include PricewaterhouseCoopers L.L.P., London. Ellen Slaby, Centra's public relations manager, said the agencies participating in the review include Text 100, Command PR and The Weber Group. Text 100 and Command are based in London, and Weber is based in Boston. The winning agency will be selected within two weeks. Ms. Slaby declined to supply billings for the account. Centra Europe's advertising efforts will be pan-European, and focused on print venues. The agency selection process is part of a wider play by Centra to expand its European marketing efforts with its newly launched headquarters in Maidenhead. The upcoming ad effort will target Fortune 1000 companies, Ms. Slaby said.
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