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BtoB

Centramatic chooses Saunders-Ream as agency of record

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Alvarado, Texas—Centramatic, which manufactures automatic wheel-balancing systems, has named Saunders-Ream Advertising & Marketing, Dallas, as its agency of record. Saunders-Ream will be responsible for developing an integrated marketing communications program aimed at long-haul trucking companies. The program will include trade print, sales collateral, direct response, trade shows, dealer programs and PR. Billings were undisclosed.

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