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Centro, [x+1] gain funding

Published on .

Chicago—Last year's aggressive venture capital funding of digital marketing companies is continuing into 2011, with ad-purchasing service Centro and ad-targeting company [X+1] Inc. each gaining new infusions of capital.

Centro, in its first-ever round of funding, raised $22.5 million from investment firm FTV Capital. Centro said it will invest the funds in its Transis media-buying software, which debuted last March. The company added that it will increase the size of its sales force.

[X+1] gained $10 million in a second round of financing, with investors led by Intel Capital, the global investment arm of Intel Corp. Existing investors Advanced Technology Ventures, Blue Chip Venture Co. and Hudson Venture Partners also participated. [X+1] said it will invest in its digital marketing hub, which drives multichannel audience targeting.

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